Work

Paşafırını

Making a better
cafe-bakery chain

Pasafrini branding strategy and development

Paşafırını, the fastest growing bakery-cafe chain in Turkey partnered with Makine to develop an ambitious national rebrand and a marketing ecosystem from the ground up. Together, we repositioned Paşafırını as "the customer-centered bakery - cafe chain that delivers international tastes with a local and traditional approach” and introduced “Smile at every bite".

Pasafrini corporate identity strategy and design process
Pasafrini corporate identity strategy and design process
Pasafirini golden ratio, flower of life logotype design process
Pasafirini golden ratio, flower of life logotype design process
Pasafirini golden ratio, flower of life logotype design process
Pasafirini Corporate Identity Branding
Pasafirini Corporate Identity Branding
Pasafirini Corporate Identity Car Branding
Pasafirini Corporate Identity Branding
Pasafirini Corporate Identity Branding

Our work with Paşafırını spans Makine's full end-to-end capabilities, from strategy and experience design to campaign ideation and creative content. For all our work, our goal is to help Paşafırını develop innovative ways to engage customers across the country and to increase brand awareness for franchisees.

Pasafirini web design, user experience design, UI, UX

Our team produced micro-video content and photos in our in-house production studio with food stylists and commercial photographers. Re-sorting visual content for 500+ products into newly defined categories helped to build a new communication system for web, social media, campaigns and periodically updated in-store branding.

Pasafirini Commercial Photography
Pasafirini Commercial Photography
Pasafirini Commercial Food Photography
Pasafirini Commercial Food Photography
Pasafirini Commercial Food Photography
Pasafirini Commercial Food Photography
Pasafirini Commercial Food Photography
Pasafirini Social Media Content Development
Pasafirini Branding, Corporate Presentation Design

Creating the most delicious brand in Country

Number of new social media followers

27.000

Sales per shop increased by avreage

24%

"Our new brand image and marketing strategy has triggered a whole new culture in our customer relations"

Nedim Kaya, Chairman Executive Board, Paşafırını

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