Contentus, is the most successful content agency in Turkey, developing strategy and amazingly creative content for its customers. It's no surprise that this year Contentus has decided to expand its borders and is about to become an international content agency. Our partnership with Contentus can be traced back to its founding year in 2013. Now that Contentus' team is serving brands across the globe, we repositioned Contentus as "The data-driven content agency", and re-designed its web presence for a broader range of customers.
We analyzed service strategy, short-long term goals and competition to set Contentus' new communication strategy on a valid course. By introducing "What's your story?" - a creative statement that depicts the unique selling point of Contentus, we created the next iteration of its corporate image.
Contentus is predictably amazing at blogging and has tons of articles. Therefore we decided to place the new blog at the center of their new mobile-first website and simplified the way users interact with categories. We split the content of the new website into two sections. Static pages, containing all corporate information and dynamic content handling high frequency updates for articles, cases, and work examples. This process gave us more freedom designing the static corporate pages while the more restricted dynamic pages were designed for both, maximum readability on all devices from a users perspective and SEO friendly, simple CMS handling with minimum learning curve for content editors.
"Stunningly smart and beautiful, fresh and simple, complete and polished in every detail."