Work

Ahtapot

Redefining mobile experience for
communities

Ahtapot App Mobile User Experience Design

Ahtapot is an awarded next-gen closed community app that provides sophisticated tools to engage and communicate with audiences. Makine partnered with Ahtapot to develop its corporate ID and re-designed the app from the ground up to deliver best-in-class user experience. Together, we repositioned Ahtapot as "The next-gen AI based community app that connects better".

Ahtapot App Corporate Identity Golden Ratio Logotype Design
Ahtapot App Corporate Identity Golden Ratio Logotype Design
Ahtapot Mobile App Custom Icon Design
Ahtapot App Corporate Identity Colors
Ahtapot App Corporate Identity Design Typography
Ahtapot App Corporate Branding Design
Ahtapot App Corporate Branding Design

Makine analyzed Ahtapot's modules and their relation to each other in order to define existing problems. We found out that users had difficulties to explore major functions and tools while using the app. To overcome those difficulties we prioritized questions and assumptions and turned our findings into hypotheses for each of Ahtapot's modules. By re-designing the app according to our hypotheses we were able to develop much more effective, user-friendly interfaces that solved mostly all pre-defined problems. Experience design for digital products is a never-ending process, and through hypothesis-driven design, we cultivated a usability testing tradition for Ahtapot's team to get valuable insights on what to improve next.

Ahtapot App Mobile User Experience DesignAhtapot App Mobile User Experience DesignAhtapot App Mobile User Experience Design

Designing a top notch mobile experience that elevates numbers.

In App ad conversion performance

+ 270%

Session Per User
improved by

+152%

Average session time per user

+ 108%

Messaging between users

+64%

"Makine delivers great on both levels — taking part in product concepting stage, as well as executing well-thought-out and highly detailed user interfaces"

Özer Akıncı, CEO, Ahtapot

Subscribe to our newsletter