Makine approaches branding and corporate identity design as the most essential and critical part of any communication effort. Brand's rise or fall at this very early stage depending on how clearly their framework was formulated.
Our expert team helps brand's to discover their mission, vision, beliefs and core messages within a systematic branding framework. We perform brand strategy tasks such as:
These findings are then translated into actionable marketing and communication strategies. Our brand identity development program includes naming, logo design, voice definition and brand guidelines for both traditional and digital platforms. The outcome of this work is a consistent, ready to go to market branding framework. A solid, functional base to build integrated marketing campaigns and initiatives.